As a progressive and community-minded lifestyle brand seeking to empower others through art, we support rising stars by giving them a platform to merge their art with our ambitious mission and philosophies. This connection to our community is what keeps the brand original, vibrant and noteworthy.
Our latest collaborator, critically-acclaimed musician Edward W Hardy, added a sophisticated and elevated experience to our ARTIVISM831 event, demonstrating his singular talents on the “black violin.” Edward collaborated with ARTBYJCON in the promotional campaign “Coloring the World,” serving as the launch of a new apparel collection in all the ARTBYJCON brands. Apparel from the campaign was made available exclusively at the ARTIVISM831 pop-up shop.
The "Coloring the World" promotional campaign highlighted Edward’s talents in a short promo video where he gave a preview of his original song “Evolution.” The uplifting piece of music was released simultaneously with ARTIVISM831 on iTunes, Amazon, Spotify and Youtube.
The music aligned perfectly with the messages of the ARTBYJCON brand as it was inspired by the Evolution of Black Music. It was composed and performed for the Congressional Black Caucus at The Howard Theatre; part of the opening of the Smithsonian National Museum of African American History and Culture.
ARTIVISM831 also saw artist Javon Conaway release a portrait specially painted for Edward as an exclusive addition to the gallery on display and a gift to Edward for his incredible talent and to thank him for his involvement with another successful production from ARTBYJCON.
Be sure to check out more from Edward at his website www.edwardwhardy.com
View Edward in the "Coloring the World" photoshoot for ABJ Apparel
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